Which of the Following Statements About Groupon Is Most Accurate

question 191

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process for Groupon,many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)In the problem recognition stage of the consumer purchase decision process for Groupon,a need may be triggered by a Groupon "deal of the day" e-mail to present potential customers with an opportunity to do (buy)something they may not ordinarily do.
• C)The typical Groupon user is a 35- to 45-year old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally,Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

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Definitions:

Free-rider Problem

A situation in which some individuals consume more than their fair share of a public resource, or shoulder less than a fair share of the costs of its production, without contributing to its provision.

Market Failure

A situation where the allocation of goods and services by a free market is not efficient, often leading to a net social welfare loss.

Pollution

The introduction of harmful substances or products into the environment, leading to adverse effects on human health, ecosystems, or buildings.

Deadweight Loss

The decline in economic productivity that happens when a good or service does not reach or cannot reach its equilibrium.