Febreeze Is an Odor-Controlling Spray That Is Manufactured by Procter

question 330

Multiple Choice

Febreeze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreeze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,unfortunately the rumor spread.If P&G had not been convinced it would be a very successful product,it would have dropped Febreeze from its P&G product line as a result of

• A)negative word of mouth.
• B)a lack of back translation.
• C)cultural insensitivity.
• D)consumer ethnocentrism.
• E)poor opinion leadership.

---

Definitions:

Order System

The processes and technology employed by an organization to accept, process, and fulfill customer orders.

Order Cycle Time

A metric that measures the length of the order cycle, or the ability of the order system to react to customer orders.

Perfect Order Rate

A metric used in supply chain management that measures the percentage of orders delivered to the right place, at the right time, in the right condition, and with correct documentation.

Shipped on Time

Shipped on time refers to the process of sending goods to the intended recipient within the promised or scheduled delivery timeframe.