Which of the Following Statements About Social Class Is MOST

question 25

Multiple Choice

Which of the following statements about social class is MOST ACCURATE?

• A)Social class is purely a U.S.phenomenon.
• B)Persons within the same social class do not exhibit common attitudes,lifestyles,and buying behaviors.
• C)Companies cannot use social class as a basis for describing a target market.
• D)A person's lifestyle,income level,and occupation determine his or her social class.
• E)Social class is relatively permanent and homogeneous.

Explain the role of ethnicity in marketing and consumer behavior.

Describe demographic and lifestyle characteristics of the Chinese-Canadian subculture.

Understand the concept of de-ethnicization in the context of product mainstreaming.

Comprehend the ethical considerations in marketing communication, particularly around ethnic stereotyping.

---

Definitions:

Predetermined Overhead Allocation Rate

This rate is calculated before the accounting period begins and is used to allocate overhead costs to products or services based on a specific activity base.

Direct Labor Cost

The wages and benefits paid to workers who are directly involved in the production of goods.

Equivalent Units

A term used in cost accounting to represent a conversion of partially completed goods into a number of fully completed units.

Direct Materials

Raw materials that are directly traceable to the production of a specific good or service and directly incorporated into the final product.