Identify and Explain the Five Stages of the Consumer Purchase

question 154

Essay

Identify and explain the five stages of the consumer purchase decision process as shown in "A," "B," "C," "D," and "E" in Figure 5-1 above.

---

Definitions:

Recency Effect

The tendency to remember the most recently presented information best in a series of items.

Interference

A phenomenon in which one memory competes with or replaces another memory, making it less likely to be recalled.

Short-term Storage

The part of the memory system that is responsible for temporarily holding information.

Working Memory

The part of short-term memory that is responsible for temporarily holding and processing information necessary for cognitive tasks.