During Its Drive to End Hunger Campaign to Help Fight

question 128

Multiple Choice

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans,Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue.This is an example of

• A)philanthropic marketing.
• B)cause marketing.
• C)societal marketing.
• D)public relations marketing.
• E)transactional marketing.

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Definitions:

Radio Announcer

A person who presents and comments on news, music, or other programs on radio broadcasts.

Missionary

An individual who is sent on a mission, often religious, to promote their faith in a foreign land.

Third-Party Candidate

A candidate running for political office who represents neither of the two major political parties, often bringing alternative issues or perspectives into elections.