FedEx and UPS Are Converting Their Delivery Trucks with Standard

question 61

Multiple Choice

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

• A) demarketing.
• B) triple-top line marketing.
• C) preemptive compliance.
• D) green marketing.
• E) cause marketing.

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Definitions:

Experimenter Effect

A phenomenon where the biases or expectations of the experimenter inadvertently influence the outcome of an experiment.

Random Assignment

A method used in experiments to evenly distribute participants across various groups, ensuring that each has an equal chance of being assigned to any group.

Selection Bias

The assignment of participants to experimental or control groups in such a way that systematic differences among the groups are present at the beginning of the experiment.

Placebo Effect

A phenomenon where a person experiences a perceived improvement in condition due to their expectations, rather than the effect of an active intervention.