A Key Difference Between Cause Marketing and a Charitable Contribution

question 183

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A)a charitable contribution provides an organization with a lower tax deduction.
• B)there is no limit to the amount of charitable deductions a firm can make,but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C)charitable donations are contributed at the sole discretion of the firm;cause marketing is the amount is directly affected by consumers' purchases.
• D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E)there is essentially no difference between a charitable contribution and cause marketing.

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Definitions:

Health Care

A system or services aimed at maintaining or improving the health of individuals and communities.

Fertility Rate

The average number of children that would be born to a woman over her lifetime.

Infant Mortality

The death of infants and young children under the age of one year, often used as an indicator of the health and societal conditions of a country.

Life Expectancy

The average period that an individual is expected to live, based on statistical analysis.