Which of the Following Is NOT a Strategy Used by Marketers

question 61

Multiple Choice

Which of the following is NOT a strategy used by marketers of high-involvement offerings?

• A)use personal selling to provide consumers with information
• B)use social media to create online experiences for the brand
• C)avoid stockout situations so that buyers don't substitute a competing brand
• D)use Internet search engines such as Google to assist buyers
• E)run ads to provide consumers with information

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Definitions:

Partial Equilibrium

Partial equilibrium is an analysis of the equilibrium position of a single market or sector within the wider economy, without considering interactions with other markets or sectors.

Substitutes

Two goods for which an increase in the price of one leads to an increase in the quantity demanded of the other.

General Equilibrium Analysis

Simultaneous determination of the prices and quantities in all relevant markets, taking feedback effects into account.

Partial Equilibrium Analysis

Determination of equilibrium prices and quantities in a market independent of effects from other markets.