Predicting the Future in Terms of Environmental Scanning Requires Assumptions

question 194

Multiple Choice

Predicting the future in terms of environmental scanning requires assumptions about

• A)the total potential investment required to achieve the company's goals.
• B)the total potential revenues that could be generated as a result of additional investment now.
• C)the number of years the trends will continue and the factors that cause these trends to change.
• D)the skills the marketing department has to be able uncover trends in the marketplace.
• E)the effectiveness of the tools employed,such as scenario casting.

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Definitions:

Functionalist Perspective

A sociological approach that emphasizes the interdependence of society's components and their contribution to societal stability and equilibrium.

Conflict Perspective

A sociological approach that views human society as an arena of inequalities that breeds conflict and social change, emphasizing the role of power differentials in producing social order.

Attribution Theory

A framework used to understand how individuals infer the causes of others' behavior, whether it's attributed to internal dispositions or external situations.

Out-group

A social group toward which an individual feels contempt, opposition, or a sense of competition, contrasting with in-groups to which they feel loyalty.