Which of the Following Statements Is Most Accurate

question 75

Multiple Choice

Which of the following statements is most accurate?

• A)Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices.
• B)Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agencies to realize greater marketing efficiencies.
• C)Many companies have failed to encourage their advertising agencies to develop "total market" messages that reach all ethnic groups.
• D)Since racial and ethnic groups tend to be equally dispersed throughout the U.S. ,multicultural marketing programs need not be developed.
• E)Due to the "melting pot" effect,racial and ethnic groups in the U.S.tend to have very similar attitudes,communication preferences,and lifestyles,which means that they will respond similarly to advertising messages.

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Definitions:

Habituation Time

The duration it takes for an individual to become accustomed or less responsive to a repetitive stimulus.

Visual Preferences

The tendency of individuals to favor certain visual stimuli over others, which can influence attention, selection, and memory processes.

Language Development

The method through which children learn to comprehend and express language in their early years.

Visual Preference

Tendency of infants to spend more time looking at one sight than another.