Which of the Following Statements Is Most Accurate

question 75

Multiple Choice

Which of the following statements is most accurate?

• A)Some companies use mobile marketing to reach geographic concentrations of ethnic groups on their smartphones or tablet devices.
• B)Most consumer packaged good firms have now moved their advertising accounts from multicultural agencies to their own in-house advertising agencies to realize greater marketing efficiencies.
• C)Many companies have failed to encourage their advertising agencies to develop "total market" messages that reach all ethnic groups.
• D)Since racial and ethnic groups tend to be equally dispersed throughout the U.S. ,multicultural marketing programs need not be developed.
• E)Due to the "melting pot" effect,racial and ethnic groups in the U.S.tend to have very similar attitudes,communication preferences,and lifestyles,which means that they will respond similarly to advertising messages.

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Definitions:

Aversive Conditioning

A type of conditioning where an unpleasant or painful stimulus is used to reduce the occurrence of an unwanted behavior.

Stress-inoculation Therapy

A psychotherapy method that helps individuals develop coping mechanisms to deal with future stressors, thereby reducing their impact.

Rational-emotive Therapy

A form of cognitive-behavioral therapy developed by Albert Ellis that focuses on identifying and changing irrational beliefs that cause emotional and behavioral issues.

Cognitive Therapy

A type of psychotherapy that aims to change negative patterns of thinking, helping patients to deal with problems in a more positive way.