A Set of Values,ideas,attitudes,and Norms of Behavior That Is Learned

question 253

Multiple Choice

A set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization is referred to as its

• A)mission statement.
• B)core value proposition.
• C)organizational culture.
• D)corporate philosophy.
• E)core benefit proposition.

Identify the appropriate channel for delivering various types of messages.

Develop skills in framing messages to manage perceptions.

Know the components and structure of inductive and deductive message outlines.

Recognize the importance of providing logical and clear reasons in message refusals.

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Definitions:

Horse And Buggy

A traditional mode of transportation using a horse-drawn carriage; often associated with historical or rural settings.

Discontinuous Innovation

A form of innovation that creates a significant change in the way a market functions, often leading to the creation of entirely new markets.

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or process but do not completely disrupt consumer habits.

Discontinuous Innovation

A groundbreaking innovation that significantly changes existing markets or creates new ones by introducing a novel product or service.