Marketers Collect and Use Environmental Information to Better Understand Consumers

question 293

Multiple Choice

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

• A)obtain an economic profile of "hometowns" in comparison to national profiles.
• B)obtain a profile of customers who identify themselves as members of multi-racial or multi-ethnic groups.
• C)identify behavioral segments of the population interested in the more domestic arts such as sewing,crocheting,knitting,and quilting.
• D)help segment markets in the areas of home design based on decorating styles such as traditional,Victorian,contemporary,etc.
• E)identify similarities rather than differences among a diverse group of consumers by race,ethnicity,gender,and age.