Environmental Scanning Refers to

question 142

Multiple Choice

Environmental scanning refers to

• A) assessing any possible negative impact a firm's activities might have on the local ecology.
• B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C) setting up a regular schedule to assess the performance of different divisions within a firm.
• D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.