Environmental Scanning Refers to

question 142

Multiple Choice

Environmental scanning refers to

• A) assessing any possible negative impact a firm's activities might have on the local ecology.
• B) continually acquiring information on events occurring outside the organization to identify and interpret potential trends.
• C) setting up a regular schedule to assess the performance of different divisions within a firm.
• D) initiating an internal talent search to identify employees who can think "outside the box" to generate solutions to marketing problems caused by changes in the marketing environment.
• E) requiring all employees to spend time outside the office to avoid the "ivory tower" syndrome.

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Definitions:

Salesperson

An individual who sells goods or services, often directly interacting with customers to close sales and maintain client relationships.

Commissions

Payments to an agent or employee based on the value of sales achieved or a percentage of the transaction value.

Market Signal

Information or indicators used by investors and businesses to guide decisions, based on price movements, market trends, or economic data.

Life Saving Course

Training programs aimed at equipping individuals with the skills necessary to perform life-saving procedures in emergencies, such as CPR.