All of the Following Are Marketing Activities Designed to Stimulate

question 385

Multiple Choice

All of the following are marketing activities designed to stimulate conversations that promote positive and retard negative word of mouth EXCEPT:

• A)using slogans,music,and humor in advertising.
• B)giving appropriate product demonstrations.
• C)recruiting and deploying people to produce buzz.
• D)employing reference and social class groups.
• E)running "teaser" advertising campaigns in advance of new-product introductions.

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Definitions:

Concessionaire

An entity granted the right to operate a business within the premises owned by another, often in public or entertainment venues.

Price

The amount of money required to purchase a good or service.

Quantity

A specified amount or number of items.

Writing

The physical manifestation of language in the form of symbols or marks on surfaces like paper, used to communicate thoughts and ideas.