One of the World's Largest Publishers Was Totally Unprepared for Recent

question 264

Multiple Choice

One of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in its marketing environment.

• A)optimized its distribution by eliminating local and chain store bookstores (like Borders)that failed to meet their sales quotas
• B)noticed the change in the demographics of book readers in general
• C)noticed the behavioral changes in moviegoers,who now prefer to view 2D and 3D movies in IMAX theaters
• D)shifted funds from product development to advertising
• E)tracked,as part of its ongoing environmental scanning activities,the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle),Barnes and Noble (Nook),and Apple (iPad)

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Definitions:

Mental Health Courts

Specialized court docket programs aimed at addressing the needs of defendants with mental health conditions, typically emphasizing treatment and rehabilitation.

Punishment

The imposition of a penalty as a response to an offense, aiming to discipline or correct behavior.

Administrative Tribunals

Administrative tribunals are quasi-judicial bodies established by governments to make decisions on disputes within specific areas such as labor, immigration, or public health.

Federal And Provincial

relates to the two levels of government in countries with a federal system, where certain responsibilities and powers are divided between the national (federal) government and regional (provincial or state) governments.