In the VALS Framework,consumers Can Have Abundant or Minimal Level

question 30

Multiple Choice

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security) rather than fulfilling desires.

• A)Thinkers
• B)Innovators
• C)Makers
• D)Survivors
• E)Strivers

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Definitions:

Capacity Management

The process of planning and controlling a business or organization's resources to ensure it can meet demand, both current and future, without excessive costs or waste.

Time Flexibility

The adaptability of schedules or timelines to accommodate changes or unforeseen events, often enhancing efficiency or satisfaction.

Overall Demand

Refers to the total market need for a product or service over a specified period.

Product Flexibility

The ability of a company to modify its products to adapt to changes in consumer preferences or market demands.