Which of the Following Statements Regarding Baby Boomers Is MOST

question 27

Multiple Choice

Which of the following statements regarding baby boomers is MOST ACCURATE?

• A)Baby boomers are more educated and therefore more proactive in making their needs known.
• B)Baby boomers are important to marketers because they are leaving significant amounts of wealth to their children.
• C)Baby boomers are more personally and financially secure because they did not have to live through any major wars.
• D)Baby boomers are an important consumer market segment because of their relatively high wealth and workforce participation.
• E)Baby boomers are much more likely to spend their money on others than on themselves.

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Definitions:

Brand Awareness Rate

A measure of how recognizable a brand is among its target audience and the extent to which consumers are able to identify the brand under different conditions.

Place-Based Media

Advertising and promotional material specifically designed and located in particular places where certain groups of people gather or pass by, such as malls, offices, and public transportation.

Nontraditional Advertising

Marketing efforts that utilize unique methods outside of standard broadcast, print, and online advertisements to reach consumers.

Continuous Schedule

A media scheduling strategy that spreads advertising evenly across the entire planning period, without interruption.