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One of the primary uses of the BBB Accredited Business logo (shown above) is to
Prejudice
An unfounded or biased preconception or attitude towards individuals or groups based on characteristics like race, gender, or social status.
Discrimination
refers to unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
Ethnocentrism
The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by prejudice against others.
Facts
Statements or information that are true and can be verified or proven.
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