Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share)shown

question 230

Multiple Choice

Consider UMD2b: Ben & Jerry's Marketing Dashboard (Dollar Market Share) shown above.A marketing manager for Ben and Jerry's has been provided with the above marketing dashboard display.He notices that dollar market share for 2012 was 18.4% and for 2013 it was 20.0%.What simple formula was used to calculate the dollar market share percentages for each of these two years?

• A)Dollar market share (%)= Ben and Jerry's sales ($)divided by total industry sales ($)-including Ben & Jerry's sales ($).
• B)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's sales ($).
• C)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's unit sales (#).
• D)Dollar market share (%)= Total industry sales ($)-including Ben & Jerry's sales ($)divided by Ben and Jerry's net profit ($).
• E)Dollar market share (%)= Ben and Jerry's sales ($)divided by gross domestic product ($).

Understand the changes in power dynamics between parents and children by the end of adolescence.

Evaluate the emotional effects experienced by parents during the empty nest phase.

Identify risks associated with children being raised in poverty.

Examine factors influencing adults' choice of friends.

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Definitions:

Demand Elastic

Referring to a situation where the quantity demanded of a good or service significantly changes in response to a change in its price.

Price-Elasticity Coefficient

A numeric value that measures how much the quantity demanded of a good responds to a change in the price of that good, indicative of its price sensitivity.

Price Reduction

A decrease in the selling price of goods or services, often intended to stimulate demand or respond to competitive market pressures.

Price Elasticity

The measure of how responsive the quantity demanded or supplied of a good or service is to a change in its price.