Which Generational Cohort Is Part of the Graying of America

question 176

Essay

Which generational cohort is part of the graying of America? Describe the interests and lifestyles of this cohort and why it is important to marketers.

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Definitions:

Geometric Mean

A mean or average which indicates the central tendency or typical value of a set of numbers by using the product of their values (as opposed to the arithmetic mean which uses their sum).

Median

A statistical measure that represents the middle value of a dataset when it's ordered from smallest to largest.

Mode

The value that appears most frequently in a data set.

Deviations

Differences between observed values and the average or expected values in a data set.