The Purpose of Environmental Scanning Is to

question 104

Multiple Choice

The purpose of environmental scanning is to

• A)only identify trends in the marketplace.
• B)only interpret trends in the marketplace.
• C)only forecast trends in the marketplace.
• D)identify, interpret, and forecast trends in the marketplace.
• E)only identify and interpret trends in the marketplace.

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Definitions:

Interrater Reliability

The degree of agreement among raters or judges, showing how consistently they observe and scoring a phenomenon.

Test-Retest Reliability

A measure of the consistency of a psychological test or assessment tool across time, ensuring that the same results can be obtained on repeated applications.

Parallel Forms Reliability

A measure of reliability obtained by administering different versions of an assessment tool to the same group of individuals.

Internal Consistency Reliability

A measure of how well the items in a test measure the same construct or concept.