Business Portfolio Analysis Refers to

question 344

Multiple Choice

Business portfolio analysis refers to

• A)a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• B)a technique that managers use to graphically track their firm's strategic business units (SBUs)as though they were a single expense in order to identify cost-cutting measures.
• C)a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs)as though they were a collection of separate investments.
• D)an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
• E)a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Task Structures

The way tasks are organized, designed, and executed within a work environment, often influencing efficiency and productivity.

Dynamic Environments

Situations or contexts that are constantly changing, requiring organizations and individuals to adapt quickly.

Complex Adaptive Systems

Interact and adapt with their environments to survive.

Coordination

The process of organizing activities and resources efficiently and effectively to achieve specific goals or objectives.