The BCG Has Given Specific Names and Descriptions to the Four

question 330

Multiple Choice

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Dogs" are SBUs that are classified as having

• A)high market growth rates and high relative market shares.
• B)low market growth rates but high relative market shares.
• C)low market growth rates and low relative market shares.
• D)high market growth rates but low relative market shares.
• E)medium market growth rates and medium relative market shares.

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Definitions:

Consumer Sovereignty

The theory that consumer preferences and choices dictate the production and sale of goods and services in a market.

Laissez-Faire Economy

An economic system where transactions between private parties are free from government intervention such as regulations, privileges, tariffs, and subsidies.

Command Economy

An economic system where the government makes all decisions on the production and consumption of goods and services.

Free Enterprise

An economic system based on private ownership and the freedom of individuals to start and manage their own businesses.