In Recent Years, Many Large Firms Have Changed the Title

question 230

Multiple Choice

In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to

• A) chief executive officer.
• B) corporate marketing official.
• C) coordinating marketing officer.
• D) chief marketing officer.
• E) corporate marketing executive.

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Definitions:

Reserve Ratio

The portion of depositors' balances that banks must have on hand as cash, set by central banking authorities to ensure liquidity and stability in the banking system.

Additional Reserves

The excess funds that banks hold over the required minimum to meet reserve requirements set by a central bank.

Money

An economic unit that functions as a generally recognized medium of exchange for transactional purposes in an economy.

Reserve Requirement

The minimum amount of reserves that banks must hold, either in their vaults or with the central bank, as a proportion of deposits.