At the Functional Level, the Marketing Department

question 158

Multiple Choice

At the functional level, the marketing department

• A) solicits talent from all levels of the organization for strategic corporate planning sessions.
• B) promotes its goals to the organization's stakeholders.
• C) looks outward, in part by listening to customers.
• D) develops the corporate culture.
• E) defines the overall strategic direction of the organization.

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Definitions:

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