Many Local and National Chain Bookstores,such as Borders and Bookstar,have

question 62

Multiple Choice

Many local and national chain bookstores,such as Borders and Bookstar,have closed over the past few years.This is due in part to competition from e-book readers like Amazon's Kindle and Apple's iPad,which permit the online purchase and download of digital books from their websites.Moreover,subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused the newspaper StarTribune to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition.These companies had to change their __________,an action triggered by the technological and social changes (reader preferences) that occurred in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

Phosphorus

A chemical element with the symbol P and atomic number 15, essential for life and used in fertilizers, detergents, and other products.

Soda

A carbonated soft drink that is flavored and sweetened. It can also refer to sodium carbonate or bicarbonate.

Cosmetic Surgery

Surgical procedures undertaken to alter or enhance one's appearance for aesthetic rather than medical reasons.

American Culture

The set of customs, traditions, language, and social norms prevailing in the United States.