Many Local and National Chain Bookstores,such as Borders and Bookstar,have

question 62

Multiple Choice

Many local and national chain bookstores,such as Borders and Bookstar,have closed over the past few years.This is due in part to competition from e-book readers like Amazon's Kindle and Apple's iPad,which permit the online purchase and download of digital books from their websites.Moreover,subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused the newspaper StarTribune to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition.These companies had to change their __________,an action triggered by the technological and social changes (reader preferences) that occurred in their marketing environments.

• A)organizational cultures
• B)marketing tactics
• C)business models
• D)strategic marketing processes
• E)goals or objectives

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Definitions:

Sum

An aggregate function in database and spreadsheet software that calculates the total of a set of numerical values.

Subtotal Query

A database query that generates a subtotal of aggregated data based on specified criteria, often used in reporting and analysis.

Query Design Grid

A graphical user interface in database software that assists users in building queries by defining fields, sort orders, and criteria visually.

Summary Query

A database query that aggregates data, such as summing numbers or counting occurrences, to provide a summary rather than detailed records.