The Marketing Strategy of Developing New Products and Selling Them

question 315

Multiple Choice

The marketing strategy of developing new products and selling them in new markets is referred to as

• A) product penetration.
• B) product development.
• C) market development.
• D) market penetration.
• E) diversification.

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Definitions:

Baby Boomers

The demographic cohort born approximately between 1946 and 1964, known for being part of a significant increase in births following World War II.

Born

The term describes the beginning of life or existence of an organism.

Identity Renaissance

A period or process of renewal or rebirth of individual or collective identity, often characterized by significant changes in self-perception or cultural expression.

Emergent

Referring to something in the process of coming into existence or prominence.