What Is the Marketing Term for Aggregating Prospective Buyers into Groups

question 86

Multiple Choice

What is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

• A)market aggregation
• B)product segmentation
• C)customer grouping
• D)market segmentation
• E)mass marketing

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Definitions:

Successful Characteristics

Encompasses the traits or attributes that contribute to the effectiveness, efficiency, and achievement of goals by individuals, organizations, or processes.

Trade Promotions

Special marketing tactics aimed at increasing sales and market presence, often implemented through discounts or bulk offers.

Cycle Inventory

Cycle inventory refers to the portion of inventory that companies hold to fulfill regular sales orders, rotating regularly with demand.

Managerial Levers

are tools or mechanisms that managers can pull to influence the performance, direction, or strategy of a business, such as policy adjustments, operational changes, or incentive schemes.