What Is the Marketing Term for Aggregating Prospective Buyers into Groups

question 86

Multiple Choice

What is the marketing term for aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action?

• A)market aggregation
• B)product segmentation
• C)customer grouping
• D)market segmentation
• E)mass marketing

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Definitions:

DuPont

A multinational corporation known for its development of polymers, chemicals, and agricultural products.

Trustbusters

Individuals or government entities that work to prevent or break up monopolies and trusts, aiming to encourage competition in the marketplace.

Alcoa Case

A landmark antitrust case in the United States that significantly expanded the concept of monopolistic practices and market domination by the Aluminum Company of America.

Sherman Antitrust

A landmark federal statute in the United States that prohibits monopolistic business practices, aiming to promote fair competition for the benefit of consumers.