What Are the Three Steps Involved in the Planning Phase

question 331

Multiple Choice

What are the three steps involved in the planning phase of the strategic marketing process?

• A)Step 1: situation (SWOT)analysis;Step 2: market-product focus and goal setting;and Step 3: the marketing program
• B)Step 1: analysis;Step 2: planning;and Step 3: implementation
• C)Step 1: set market and product goals;Step 2: select target markets and find points of difference;and Step 3: position the product
• D)Step 1: identify industry trends;Step 2: analyze competitors;and Step 3: assess own organization
• E)Step 1: Why do we exist?;Step 2: What will we do?;and Step 3: How will we do it?