Those Characteristics of a Product That Make It Superior to Competitive

question 298

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as

• A)core benefit propositions.
• B)marketing mix elements.
• C)points of difference.
• D)marketing attributes.
• E)product protocols.

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Definitions:

College Newspaper

A publication produced by students of a college or university, covering campus news and events, and often including opinion pieces, features, and entertainment.

Cafeteria Food

Cafeteria food refers to the meals and snacks provided in a cafeteria setting, typically found in schools, hospitals, and workplaces, characterized by a variety of pre-prepared options.

Sampling Frame

The list or database from which a statistical sample is drawn, representing the population of interest for a particular study.

West-Coast Subscribers

Individuals or entities located on the West Coast who subscribe to a particular service, publication, or product.