The Actions Taken During the Implementation Phase of the Strategic

question 136

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4)

• A)position the product.
• B)select target markets.
• C)find points of difference.
• D)execute the marketing program.
• E)develop the budget by estimating revenues, expenses, and profits.

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Definitions:

Initial Cost

This is the amount required to start a project or investment, often encompassing purchase price, setup fees, and other initial expenses.

Technology Update

The process of implementing the latest technological advancements and improvements within a company or system to increase efficiency and competitiveness.

CCA Class

Refers to a category within the Capital Cost Allowance system in Canada, grouping assets with similar depreciation rates for tax purposes.

Net Present Value

The difference between the present value of cash inflows and outflows over a period of time for an investment.