The Actions Taken During the Implementation Phase of the Strategic

question 136

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4)

• A)position the product.
• B)select target markets.
• C)find points of difference.
• D)execute the marketing program.
• E)develop the budget by estimating revenues, expenses, and profits.

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Definitions:

Creative Thinkers

Individuals who have the ability to look at problems or situations from a fresh perspective, leading to unorthodox solutions or innovations.

Fewer Mistakes

A term that refers to making less errors or inaccuracies in a process or activity.

Inspired

A state of being mentally stimulated to do or feel something, especially to do something creative.

Cognitive Tasks

Tasks that require mental processes such as perception, memory, problem solving, and decision-making.