Apple,a Multimarket,multiproduct Firm,manufactures and Markets IMacs,iPods,iPhones,and IPads as a Portfolio

question 320

Essay

Apple,a multimarket,multiproduct firm,manufactures and markets iMacs,iPods,iPhones,and iPads as a portfolio of businesses.At what organizational level does Apple set the strategic direction for these businesses to create customer value?

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Definitions:

Thinnest Crust

The portion of the Earth's crust that is found underneath the oceans, measuring about 5 to 10 kilometers in thickness, which is thinner than continental crust.

Colorado Rockies

a major mountain range located in the western United States, noted for its stunning landscapes and outdoor recreational activities.

Great Plains

A broad expanse of flat land, much of it covered in prairie, steppe, and grassland, located in the central part of the United States.

Mississippi River

A major river in the United States, flowing over 2,300 miles from its source in Minnesota to the Gulf of Mexico, and playing a key role in the ecology, economy, and history of North America.