List the Three Steps of the Planning Phase of the Strategic

question 213

Essay

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

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Definitions:

Discriminative Stimulus

In behavioral psychology, a stimulus that signals the availability of reinforcement or punishment, guiding the organism's responses.

Reinforcer

Something that increases the likelihood of a behaviour by either presenting a positive stimulus or removing a negative one following the behaviour.

Manager's Office

A designated space or room where a manager or supervisor in a business, institution, or organization conducts their work, including planning, organizing, and leading operations.

Reinforcement

In behavioral psychology, reinforcement is a process by which a behavior is strengthened or increased in frequency by the consequence that follows it.