Ultimate Consumers Refer to

question 14

Multiple Choice

Ultimate consumers refer to

• A)the people who use the products and services purchased for a household.
• B)people who have already purchased a firm's product at least once,have been satisfied,and are likely to make repeat purchases.
• C)people or organizations that have used a competitor's product and who have been dissatisfied,and who are still seeking a product or service to satisfy their needs.
• D)those manufacturers,wholesalers,retailers,and government agencies that buy goods and services for their own use or for resale.
• E)one or more specific groups of potential customers toward whom an organization directs its marketing program.

---

Definitions:

Asset

An economic resource that can be owned or controlled to produce value and that is held to have positive economic value.

Liability

A financial obligation or debt that an entity is required to pay to another party, often arising from past transactions or events.

Revenue

The total amount of money generated by a company from its normal business operations, before any deductions are made.

Operating Cash Flows

Money generated from a company's regular business operations, indicating its ability to cover expenses and invest.