All of the Following Are True About Marketing EXCEPT

question 67

Multiple Choice

All of the following are true about marketing EXCEPT:

• A)Marketing is a broader activity than advertising.
• B)Marketing stresses the importance of delivering genuine benefits in the offerings of goods,services,and ideas sold to customers.
• C)Marketing persuades people to buy the "wrong" things.
• D)When an organization engages in marketing,all stakeholders should benefit.
• E)Marketing is a broader activity than personal selling.

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Definitions:

Consumer Income

The total amount of income earned by consumers, influencing their purchasing power and demand for goods and services in the economy.

Demand Curve

A graphical representation showing the relationship between the price of a product and the quantity of the product demanded at those prices.

Quantity Demanded

Quantity demanded is the total amount of a good or service that consumers are willing and able to purchase at a given price in a specified period.

Demand

How much of a product or service shoppers are prepared and financially able to buy across a range of prices within a set period.