The Element of the Marketing Mix That Describes a Means

question 69

Multiple Choice

The element of the marketing mix that describes a means of communication between the seller and buyer is known as

• A) a product.
• B) promotion.
• C) the price.
• D) the place or distribution.
• E) advertising.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.