Which of the Following Statements About Marketing Activities Is MOST

question 49

Multiple Choice

Which of the following statements about marketing activities is MOST ACCURATE?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing,after all is said and done,is essentially developing the right product and convincing potential customers that they "need" it,not just "want it."

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Definitions:

Dissatisfiers

Factors or elements in a job or environment that can cause dissatisfaction or discomfort if missing, but do not necessarily motivate if present.

Love Needs

Emotional requirements centered around affection, belongingness, acceptance, and intimacy, as outlined in Maslow's hierarchy of needs.

Abram Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory in psychology that prioritizes human needs into five levels.

Needs Hierarchy

A theory of human motivation that categorizes needs into a hierarchical levels, from basic physiological needs to self-actualization needs.