The United States Army Recently Has Been Both Praised and Criticized

question 208

Multiple Choice

The United States Army recently has been both praised and criticized for its use of a popular video game,America's Army,which is designed to reach potential recruits.The game's creator,Colonel Casey Wardynski,wanted to provide a sense of the training and teamwork one could find in the Army's military environment.The game is designed for "boys 14 years or older," which represent the Army's __________.

• A)mass market
• B)actual recruits
• C)restricted market
• D)target market
• E)untapped market

---

Definitions:

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various methods like teaching, training, and research.

Indirect Approach

is a strategy that addresses the main point or issue at the end of a communication, creating a buildup to the main message.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles to understand an audience.

Audience Analysis

The study of the characteristics, needs, and preferences of the target audience to tailor messages or products more effectively.