For Marketing to Occur, There Must Be Two or More

question 224

Multiple Choice

For marketing to occur, there must be two or more parties with unsatisfied needs. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A)people who are nostalgic about childhood lemonade stands they had during hot summers.
• B)people with a desire for a beverage other than soda or water.
• C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D)a local distributor of alcoholic beverages.
• E)a nutritionist promoting the benefits of fresh fruit in people's diets.

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