A Local University Offers Business Courses for a Specific Target

question 118

Multiple Choice

A local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain certification in their chosen business field (marketing,accounting,etc. ) .Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards
• B)distribute promotional materials during classes
• C)advertise on national television
• D)advertise on local hip-hop radio shows
• E)advertise in the local newspaper

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Definitions:

Manager's Performance

Evaluation of how effectively a manager meets objectives and achieves goals.

Support Department Allocation Rate

A rate used to charge internal support department costs to producing departments based on usage or benefit derived.

Internal Centralized

A management structure where decisions are made by a few key individuals or a central body within the organization.

Support Department

A segment within an organization that does not directly add to profit but provides essential services for other departments.