In the Nonprofit World of the Performing Arts,box Office Technology

question 249

Multiple Choice

In the nonprofit world of the performing arts,box office technology has essentially remained the same since the 1980s.A company called Tessitura is trying to change that.Tessitura is able to track every transaction with its patrons in one database.The information collected includes ticket purchases,fund-raising,volunteering,and gift shop purchases that will help symphonies,operas,and theaters develop customer profiles in order to tailor their sales messages to specific individuals.In other words,Tessitura will allow arts groups to engage in

• A)market aggregation.
• B)relationship marketing.
• C)societal marketing.
• D)market mining.
• E)mainstream marketing.

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Definitions:

Presentation Format

The layout and style used for displaying information in a presentation, such as slideshows, including themes and transitions.

Rich Text Format

A document file format developed by Microsoft that supports various formatting options, like bold and italic text, and can be used across different word processing applications.

Print Directly

The ability to send a document or image to a printer without requiring intermediate steps through software.

Desktop

The primary user interface of a computer, represented by the screen(s) that displays icons, files, and windows, serving as a workspace.