Shortly After World War II,Sam Jackson Developed an Idea for a Biodegradable

question 279

Multiple Choice

Shortly after World War II,Sam Jackson developed an idea for a biodegradable lubricant that was superior to anything currently on the market.He was excited about his new idea and persuaded a number of his friends to help produce samples.While demand kept up with production at first,he soon found that he had to hire a sales force to sell excess product to manufacturing companies in the area.He decided this was primarily because his company had several strong competitors that had recently come into the industry.This is an example of marketing behavior that would occur during the __________ era of U.S.business history.

• A)marketing concept
• B)production
• C)goods
• D)sales
• E)societal marketing concept

---

Definitions:

Primary Neurotransmitter

A principal chemical substance released by neurons to transmit signals across synapses to other neurons or muscles.

Limbic System

A group of brain structures, including the amygdala, hippocampus, basal ganglia, and hypothalamus. Because these brain structures are associated more with emotion than with reasoning, the limbic system is often described as the “emotion brain” (in contrast to the cerebral cortex, which some have dubbed the “reasoning brain”).

Gray Matter

A major component of the central nervous system, consisting of neuronal cell bodies, dendrites, and unmyelinated axons, associated with processing and cognition.

Reward System

Areas of the limbic system associated with motivations to seek resources critical to individual and species survival, such as food, shelter, and sex.