An Organization That Focuses Its Efforts on (1)continuously Collecting Information

question 160

Multiple Choice

An organization that focuses its efforts on (1) continuously collecting information about customers' needs; (2) sharing this information across departments;and (3) using it to create customer value is said to have a

• A)societal marketing concept.
• B)focus on macromarketing.
• C)nonprofit orientation.
• D)market orientation.
• E)profit maximization orientation.

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Definitions:

James-Lange Theory

A theory of emotion suggesting that physiological arousal precedes the experience of emotion, meaning our feelings result from our body's reactions.

Cannon-Bard Theory

A psychological theory proposing that emotional feelings and physiological responses to stimuli occur simultaneously and independently.

Two-factor Theory

A concept in psychology that proposes emotions are based on a combination of physical arousal and a cognitive label.

Schachter-Singer Theory

A theory of emotion that states emotions are derived from physiological arousal and the labeling of that arousal based on cognitive processing of the environment.