Customer Experience Refers to

question 43

Multiple Choice

Customer experience refers to

• A)the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
• B)the links an organization has to its customers for their mutual long-term benefits.
• C)the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
• D)the internal response that customers have to all aspects of an organization and its offerings.
• E)the activities in which a firm will participate in order to create a positive buying experience for the customer.

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Definitions:

Effective

Producing a decided, decisive, or desired effect, often measuring the degree of success or efficiency of an action or item.

Car Salesman

A professional who sells new or used cars at a dealership and typically works on commission, aiming to meet or exceed sales quotas.

Dealer

An individual or company involved in the buying and selling of goods or securities in their own account.

Moral Hazard

The risk that one party to a contract will engage in behaviors that are undesirable to the other party, due to asymmetrical information or guaranteed protections.