A Good,service,or Idea Consisting of a Bundle of Tangible and Intangible

question 124

Multiple Choice

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as a(n)

• A)utility.
• B)item.
• C)service.
• D)marketing program.
• E)product.

---

Definitions:

Shopping Preferences

Individual choices or inclinations towards certain products, brands, or shopping environments.

External Validity

The ability to apply the outcomes of a research project to different environments and other persons.

Generalization

The process of applying the results from studies to wider contexts outside of the original research settings.

Field Experiments

Research studies conducted in natural settings outside the laboratory to assess the effect of manipulated variables in a real-world environment.