Explain the Marketing Program That 3M Used to Reach the Student

question 75

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it^® Flag Highlighter and the rationale used for each element of the marketing mix.

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Definitions:

Each Row

An iteration or reference to every single row in a data set, table, or database query, often used in programming and database management for operations that must be applied to every record.

Create Database

The process of establishing a structured set of data stored in a computer system, allowing for efficient access and management.

Access Options

Settings and preferences that control how a software application behaves or how users interact with it.

Existing Database

A database that has been previously created and contains data used for various purposes.