Explain the Marketing Program That 3M Used to Reach the Student

question 75

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it^® Flag Highlighter and the rationale used for each element of the marketing mix.

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Definitions:

Risk Of Loss

The potential for an asset to be lost, damaged, or destroyed, impacting its owner's financial position.

Goods-In-Bailment Contract

An agreement where personal property is transferred temporarily into the custody of another for a designated purpose.

Negotiable Document

A document guaranteeing the transfer of certain rights which can be transferred from one party to another through endorsement or delivery.

Nonnegotiable Document

A legal or official document whose terms and conditions cannot be altered or bargained over.