Which of the Following Statements About Marketing Activities Is MOST

question 49

Multiple Choice

Which of the following statements about marketing activities is MOST ACCURATE?

• A)Marketing is affected by society but rarely,if ever,affects society as a whole.
• B)The marketing department works closely with other departments and employees to implement marketing activities.
• C)Marketing activities are the sole responsibility of the marketing department;other departments are involved only if there is an emergency (such as a product recall).
• D)Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.
• E)Marketing,after all is said and done,is essentially developing the right product and convincing potential customers that they "need" it,not just "want it."