A Target Market Refers to

question 148

Multiple Choice

A target market refers to

• A)people who could purchase a product regardless of who ultimately uses it.
• B)one or more specific groups of potential consumers toward which an organization directs its marketing program.
• C)former customers who now use competitors' products.
• D)the cluster of benefits that an organization develops to satisfy consumers' needs.
• E)people with both the desire and the ability to buy a specific offering.

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Definitions:

Maintenance Stage

A phase in behavior change where individuals work to sustain new habits and prevent relapse into previous behaviors.

Exercise Program

A planned routine of physical activities designed to improve fitness or achieve specific health and fitness goals.

Relapse

A return to a previous state of disease or negative behavior after a period of improvement.

Maintenance Stage

A phase in the behavior change process where individuals work to sustain new behaviors and avoid relapse.