A Target Market Refers to

question 148

Multiple Choice

A target market refers to

• A)people who could purchase a product regardless of who ultimately uses it.
• B)one or more specific groups of potential consumers toward which an organization directs its marketing program.
• C)former customers who now use competitors' products.
• D)the cluster of benefits that an organization develops to satisfy consumers' needs.
• E)people with both the desire and the ability to buy a specific offering.

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Definitions:

Content Curation Sites

Websites that gather, organize, and present content from a variety of sources on specific topics or areas of interest.

Material

The substance or substances out of which a thing is or can be made, often used in the context of physical objects or resources.

Community Q&A Site

An online platform where users can ask questions and receive answers from the community members.

Brand

Represents the identity, values, and promise of a product or company, distinguishing it from competitors in the market.